How BYD is Upending the EV Market

Paris Marx is joined by Paolo Gerbaudo to discuss how Chinese electric car maker BYD operates, its growing international success against Tesla, and whether it will be able to move into the North American market.

Paolo Gerbaudo is the author of The Digital Party and The Great Recoil. He’s a senior research fellow at the Department of Political History, Theories and Geography of Complutense University in Madrid.

• Paolo analyzed the business model of BYD in Phenomenal World.
• The New York Times wrote an in-depth piece on BYD back in February.
• Foreign Affairs published an article on the success of the Chinese tech industry in the face of US dominance.
• After recording, the United States announced a 100% tariff on Chinese-made electric vehicles.
• In the 1980s, Ronald Reagan put quotas on Japanese car imports, making them more expensive to US consumers to help domestic automakers like GM and Ford.
• BYD is increasingly challenging on Tesla’s position as top seller of electric vehicles.

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